Homer Simpson for Nonprofits: How People Really Think & What It Means for Promoting Your Cause
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Uploaded by Causecast on Apr 22, 2010
http://causecast.org
The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use them to influence supporters with technology. People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising.
Takeaways:
1. How to engage the emotional and rational minds at the same time.
2. Common mistakes fundraisers make and how to avoid them.
3. Practical tools for building persuasive campaigns that stick.
The panel was lead by Katya Andresen (Network for Good powered by Groundspring), Alia McKee (Sea Change Strategies), and Mark Rovner (Sea Change Strategies). You can get session notes at: http://j.mp/dmraXG
For more about NTEN Nonprofit Tech Conference, go to: http://nten.org/ntc
For more videos from NTC 2010: http://j.mp/10ntcvideos
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