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Business & Leadership : How to Name a Business

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Uploaded by on May 26, 2009

To name a business, consider using abstract names that allow for growth, functional names that tell clients about the product, or names after the founder. Geographical names can also be used when naming a business with advice from a business management consultant in this free video on business.

Expert: Peter Cook
Contact: www.academy-of-rock.co.uk
Bio: Peter Cook has more than 25 years of business, academic and consultancy experience.
Filmmaker: Kathy Stannard

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