Dutch Railways (NS) - Station Beijing (Dutch spoken, English subtitles)

The Dutch Railways wants to be the partner for all mobility needs. In order to be that partner, the brand wants to be very close and personal to its customers. The Olympics is by far the biggest sport event and is actively followed by the majority of the population. During the Olympics the media is dominated by this event. Everyone dreams of actually being present in Beijing. But this is only given to a few people. The mass audience evidently is sentenced to regular media to follow the Olympics. But there is also another way to follow the Olympics up-close and personal. And that is via the family and close friends of the performing athletes.

The Dutch Railways (NS) launched 'Station Beijing'. Relatives of 7 successful athletes where asked to be special reporters and to report the Games from their personal perspective. This gives unique and highly emotional content through the eyes of the inner circle of the athletes. This is published on stationbeijing.nl and also provided to other media to generate significant free publicity. The content has always to be up to date by editing and distributing the video material out of Beijing to all media.

Category:

People & Blogs

Tags:

• Dutch
• Railways
• NS

[MorrisMerkx]

@younglink1213

Go to Wikipedia and search for "Germanic Languages" :D.

That should answer your question. Well.. your post wasn't really a question... but just look it up :).