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Mickey Mouse Monopoly Part 6

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Uploaded by on Mar 21, 2009

(WATCH PART 5)The Walt Disney Company is a powerful force in creating childhood culture all over the world.
Presenting a worldview based on innocence, magic, and fun, its products are endorsed by parents
and teachers, and are enthusiastically embraced by children.
Behind the images of innocence and fantasy, however, is a transnational media corporation
owning media production companies, studios, theme parks, television and radio networks, cable
TV systems, magazines, and internet sites. Disney is now one of the six or seven largest media
corporations that dominate control most of the mass media in the world.
A troubling question concerns the extent to which our view of the world may be skewed by such
a concentration of power in these corporations that mediate images of our world to us, and the
resulting impact on informed participation in our democratic society.
Disney's impact is especially worrisome in view of its role as a major purveyor of the stories that
will be used to construct children's imaginary worlds as well as their notions of the real world.
Mickey Mouse Monopoly is a powerful and effective documentary that owes its power and
effectiveness to its unswerving and persuasive marshalling of evidence and testimony to argue its
case against Disney. It is a good example of a "point of view" documentary, that is, one that does
not purport to present an "objective" or "balanced" overview of all possible points of view
regarding its subject, but rather presents a clear and consistent point of view. Please note,
however, that "point of view" most assuredly does not mean biased or unfair, only that the
creators of and experts in this documentary are honest and straightforward in making clear their
value judgments as they critically examine Disney's power, influence, and responsibility.

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Education

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