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Britain's got flame

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Uploaded by on Jun 14, 2009

BURGER KING® has bottled up the ultimate scent of seduction that will leave the ladies begging for more.

Following unprecedented global demand, FLAME™ the first fragrance with the hint of flame-grilled beef, has its UK launch in Selfridges, London on 15th June.

Fronted by celebrity hotshot Piers Morgan, the fragrance is priced at a credit crunch busting £4.99 and will be available in gadget and gift shop, RED5.

To find out more, visit www.firemeetsdesire.com

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  • this is wrong on so many levels! piers stick to keeping your clothes on and judging talent and interviewing celebs! thats what you are good at!

  • OMFH! Burger King bring this flaming hot hunk of meat to America!

  • Sooo pathetic!!! He`s not fucking Beckham!!! And it`s all for a fast-food??? Just can`t belive it!

  • freakin hot!!!!!!

  • that's just creepy!

  • well that made me sweat a bit

  • what a delusional ass hole !

    what the hell is this about why would anyone want a meat spelling perfume from burger king endorsed by this bumder , its got to be a joke!

    what are you doing with your life Piers !?

  • alrightythen.... ;)

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