Winning in the New Consumer Economy

Get a unique view into how the "watch" and "buy" behaviors of U.S. consumers are changing as they continue to cope during these economic times. This continually updated report provides insights into the state of the consumer along with opportunities to reach an increasingly complex consumer. While some of these consumer actions are direct results of economic conditions, others have been in place for some time. One thing is certain -- these changes are fundamentally changing the landscape and winning in the future will be increasingly tied to an in-depth understanding of a more demanding, discerning and connected consumer. Further exploration includes the impact of technological advancements on consumer viewing and purchasing preferences and behavior.

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News & Politics

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• Winning
• in
• the
• New
• Consumer
• Economy
• technology
• marketing
• James Russo
• consumer behavior