DTC Commercial and Counseling Session

The current controversy concerning direct-to-consumer (DTC) genetic testing invites multiple vectors of analysis. Everything from the advertising practices of corporations responsible for the recent rise of at home genetic testing to the dynamic communicative practices at play in genetic counseling sessions combine to form a broad-based controversy with important ethical, political, and rhetorical overlays. This statement orients our audience to a set of particular concerns highlighted in the attached video presentation.

Category:

News & Politics

Tags:

• direct-to-consumer
• genetic
• testing
• advertising
• counseling
• consumer
• rights
• rhetoric
• of
• science