Clo Willaerts is a longtime internet- and media professional with expertise in mainly online and offline media, online communities, viral marketing and social media.
She wrote the book "The Conversity Model" and is business unit manager of conversity.be, which focuses on tracing and influencing the impact of digital channels on consumers' brand preferences and buying decisions. Her advices are based on her in-depth experience with social media.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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