Jung von Matt/Limmat: Migros Chocolate and the wild Chickens

The first interactive reality game show, live from a hen house.

Migros is Switzerland's largest supermarket retailer and freshness is one of their main selling points.

To show freshness, we created the first interactive egg-laying betting game. We put "Chocolate", the brown chicken made famous in Migros TV ads, and four white chickens together in a hen house, which was followed by five live-stream webcams. Over four weeks, participants could place bets on two things every day: which chicken would be the first to lay an egg the next day, and what time Chocolate would lay hers.

Category:

Nonprofits & Activism

Tags:

• Migros
• Chocolate
• and
• the
• wild
• Chickens
• fresh
• freshness
• egg-laying
• betting
• game
• chicken
• jvm
• jung
• von
• matt
• limmat