1970 Pontiac GTO VOE "The Humbler"

A new and short-lived option for 1970 was the Vacuum Operated Exhaust (VOE), which was vacuum actuated via an underdash lever marked "EXHAUST." The VOE was designed to reduce exhaust backpressure to increase horsepower and performance, but it also substantially increased exhaust noise. The VOE option was offered from November 1969 to January 1970. Pontiac management was ordered to cancel the VOE option by GM's upper management following a TV commercial for the GTO that aired during Super Bowl IV on CBS January 11, 1970. In that commercial, entitled "The Humbler," which was broadcast only that one time, a young man pulled up in a new GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "EXHAUST" button to activate the VOE and then left the drive-in to do some street racing. That particular commercial was also cancelled by order of GM management. Approximately 230 1970 GTOs were factory built with this rare option. A few mufflers have been "Hand-made" for the remaining cars; this occurred in 2006 and 2007.

Category:

Autos & Vehicles

Tags:

• 1970
• Pontiac
• GTO
• VOE
• The Humbler
• orbs
• darts
• gourds
• Elmer Fudds
• Hardy Boys Double lattes
• Ode to Joys Hooters
• shooters
• Picasso cubes

[TN454monte]

Nice! I never knew GM offered that sort of thing!!

Great looking and sounding car!!

[ThePorscheCarrera]

Approximately 230 of the 1970 GTOs were factory built with this rare option. :(

[TheBigLebowski75]

The sound of this car`s just fucking awesome!

[mrdeedz1]

I saw that rare 1970 GTO commercial, courtesy of YouTube. I dont understand why GM felt they needed to cancel the commercial...it did its job...which was to peak interest...and that VOE package was definitely musclecar material!!!

[drewnashty]

@ransferd #sneakysnake

[ransferd]

@drewnashty sneaky sneaky

[drewnashty]

@ransferd If you read the description it shows ... basically by pulling a knob you can have a more free flowing exhaust at the expense of noise. It's useful for when you don't want to be loud like when cops are around or maybe when you are coming into your neighborhood at 3 am.

[ransferd]

dont mean to sound stupid since this is the first time ive heard about voe whats so great about vacuume operated exhausted?

[Annihilator1111]

the 1968-1973 Pontiac GTO was assembled in

Atlanta, Georgia, United States

Fremont, California, United States

Baltimore, Maryland, United States

Pontiac, Michigan, United States

Kansas City, Missouri, United States

Framingham, Massachusetts, United States

Arlington, Texas, United States

Oshawa, Ontario, Canada

[subarunut88]

Awesome. A guy in my town has an Atoll Blue hardtop with VOE. And despite my username, I also have an Atoll Blue A-body ('70 Tempest.)

[DCuddeford]

Correct, rare option and discontinued because it never worked as GM planned. The baffles would get to hot and would eventually not open. However, this is what made pontiac great. They were always willing to try new things, and most car companies were always keeping an eye on Pontiac.

[bishai]

Is this not the most beautiful sound you've ever heard?

[radiodiary1]

**THAT IS A ,,,,R-E-A-L.....AMERICAN CAR**