This depicts how, the much reputed multinational giant Unilever has resorted to an utterly disgraceful unethical marketing in Sri Lanka.
Unilever this time around has copied a TV commercial by a...
This depicts how, the much reputed multinational giant Unilever has resorted to an utterly disgraceful unethical marketing in Sri Lanka.
Unilever this time around has copied a TV commercial by a local company for Unilever's local brand Wonderlight, which is an exact carbon copy. The so called 'copy-cat' advertisement is being scheduled on all mass media channels.
This is the way Unilever treats local companies in developing countries This has been under critical concerns of many a consumers as well as local marketers and speaks blatantly of Unethical marketing of the multinational Unilever.
It's a shame ! No wonder why people should boycott Unilver products in Sri Lanka.
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Is this real? OMG!!! OMG!!! This happens with multinationals also? as a marketing student what I have to say is that, these big MNCs have to strategy... they have NO HEADS to use so copying is the next best option... guys use ur head ya? Never thought that Levers is THIS stupid!!!
Just saw this while in UK. What a cheap bogus production...... as usual Unilever is attempting to 'lead' by mis-leading the masses..... to hell with wonderlight...clearly some action against this is called for...
Unilever Sri Lanka had purchased the Wonderlight trademark on the 15th of February 2009. Sri Lanka has strong IP laws. In view of the purchase of the trade name "Wonderlight", Unilever is not violating IP laws. The info relating to the purchase can be found from a simple google search. Yet another reminder to ascertain the truth before being judgmental.
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OooooNooo...poor people.....I think world financial crisis highly effected to them...
There fore how can we get assure on there products..........
Next time when u buy a product pl check both expiry date and the trade mark of "Uniliver".
Anyway who buys the " WONDERLIGHT" ...???
Can someone clarify pls?