Raise your voice - Unilever's unethical marketing practices in Sri Lanka

This depicts how, the much reputed multinational giant Unilever has resorted to an utterly disgraceful unethical marketing in Sri Lanka.

Unilever this time around has copied a TV commercial by a local company for Unilever's local brand Wonderlight, which is an exact carbon copy. The so called 'copy-cat' advertisement is being scheduled on all mass media channels.

This is the way Unilever treats local companies in developing countries
This has been under critical concerns of many a consumers as well as local marketers and speaks blatantly of Unethical marketing of the multinational Unilever.

It's a shame ! No wonder why people should boycott Unilver products in Sri Lanka.

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News & Politics

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[riteshballian]

Sunday February 15, 2009

[riteshballian]

Consumer products multinational Unilever said on Thursday that it has acquired the Wonderlight trademark after the company, Wonderlight Consumer Products Ltd invited bids for the sale of its registered trademark.

[nipunika1979]

Is this real? OMG!!! OMG!!! This happens with multinationals also? as a marketing student what I have to say is that, these big MNCs have to strategy... they have NO HEADS to use so copying is the next best option... guys use ur head ya? Never thought that Levers is THIS stupid!!!

[varunatudawe]

Just saw this while in UK. What a cheap bogus production...... as usual Unilever is attempting to 'lead' by mis-leading the masses..... to hell with wonderlight...clearly some action against this is called for...

[lakmalnk]

Clearly mention that World Famous Unilever Sri Lanka higher management doesn't have Heads.

OooooNooo...poor people.....I think world financial crisis highly effected to them...

There fore how can we get assure on there products..........

Next time when u buy a product pl check both expiry date and the trade mark of "Uniliver".

Anyway who buys the " WONDERLIGHT" ...???

[DilrukshiDW]

Unilever Sri Lanka had purchased the Wonderlight trademark on the 15th of February 2009. Sri Lanka has strong IP laws. In view of the purchase of the trade name "Wonderlight", Unilever is not violating IP laws. The info relating to the purchase can be found from a simple google search. Yet another reminder to ascertain the truth before being judgmental.

[shivanip11]

well well doesnt Sri Lanka have any regulatory body to monitor direct copy cats? sad sad situation

[luvlife0000]

hmmm..interesting. quit e a bold move to go out and do something like this being such a reputable company.

[sindoorbhatia1]

If this was done in the developed world or EVEN in India, these people would be sued!!!!!!!

[shehanmadurapperuma]

Unilever cant even seem to COPY it properly