Hearst: Make Newspaper Readers Pay More

NEW YORK (YouTube.com/AdAge) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves.

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• readers
• home
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• Columbia
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• Journalism
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• of
• Steven
• Swartz
• Hearst
• economy
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• downturn

[cobraman96]

Fire that ancient woman anti semite helen thomas and save some money!

[misterwipedown]

Amen Swartz is a moron. The industry created this model, it can no longer support the business and now they are crying. The starbucks analogy is elementary. No one reads the newspapers anymore but people have a larger appetite for content. change the delivery mechanism Swartz and the problem corrects itself.

[issena]

Abby seems like she is either a print journalist or needs a red bull!! Up with the energy Abby!! Please!!

[demorra]

Steve R. Swartz is an idiot. He needs to adjust to the fact that he must being to deliver a paperless newspaper. He needs to make certain that he has content that will deliver eyeballs. He needs a direct association between the content and the products advertised. You sell cake pans to people who are baking cakes.

When an individual actually prints out a hard copy, the hard copy has an ad or two on it. It shuld not be just a copy of the article. Every reader know somebody pays.