The New Formula for Webinars (YouTube, Social Media, Leads)

A new blueprint has emerged to transform traditional webinars and dramatically improve their effectiveness. By creating short videos optimized for the web you improve the user experience, extend the reach of your message, and set yourself up to generate more leads with evergreen campaigns.

If you can invest 2 weeks to generate 5-6 short three minute videos, you stand a good shot at generating 165 views a day. At that level you've essentially created the equivalent of a hyper-efficient sales rep, pitching your message 8 hours a day.

This playbook highlights the new approach for producing content, promoting it through social channels and via email. It also outlines different ways for facilitating Q&A with your audience.

Category:

Howto & Style

Tags:

• online events
• marketing
• salesforce.com
• video marketing

[LimitlessTechnology]

How do I get much more info on this new webinarring strategy??

[jlionz]

Erica,

I agree 100% this is one of the most useful SHORT rich media clips I've received from SFDC and I love the crispness and completeness of the message. This sparks a lot of ideas for my consulting practice.

[ericakuhl]

Great video - clear, concise and very actionable. I hope we can start doing all our webinars like this! Thanks for the insight.