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Digital Interactive Branding [BrandNewGame]

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Uploaded by on Feb 7, 2010

This presentation helps organisations and brands to develop a Digital Interactive Branding strategy. It deals with three topics:

1. Objectives (Be Remarkable, Relevant & Build Relationships)
2. Internet is NOT a medium
3. The CoCha-model, from concept to consumer through content, channels making use of the right context

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