WBTV - Bringing It Home To You

In 1999, WBTV, Charlotte's CBS affiliate, celebrated its 50th anniversary. As part of the festivities, the station broadcast a retrospective program featuring clips from the station's past and current programming.

This promo, which originally aired around 1978, shows singer Lorri Ham Hafer, the daughter of Al Ham, the man who wrote this jingle, encouraging viewers to "Watch 3". She makes the rounds from the old Jefferson Pilot Broadcasting offices (across West Morehead Street from the WBTV studios), to the driver's seat of a WBTV Creative Services van, to an interview in the park (conducted by the late WBTV personality Jim Patterson), to the old transmitter site at Spencer Mountain, and finally to Marshall Park in the shadows of the big buildings in downtown Charlotte.

Category:

Film & Animation

Tags:

• WBTV
• Charlotte
• CBS
• 1970s
• Three
• Promo

[videonut33]

tHIS IS THE FIRST YEAR THEY HAD THE "W3TV" logo.

[cag1970]

Yes it is...The logo debuted during the February sweeps in 1978. I remember that because the last First Union logo (the green logo with the slated letters) debuted that same year.

[joebradio]

..and a Charlotte skyline without the Taj McColl, Panthers Stadium and goodness knows how many other skyscrapers they've added since then....back when Charlotte wasn't so hung up on trying to be world class all the time and the JFG sign still greeted visitors coming in along 1-77.

[cag1970]

The scary thing is, I miss the JFG sign. That was a real icon of Charlotte. I don't know why it got taken down.

[agturnerfc]

Mr. Jim Patterson at 0:10 in.

Thanks for posting!

[cag1970]

Jim Patterson was the man who signed WBTV on the air, way back in July, 1949. It's a shame how he died, too.

[cag1970]

I believe it is. WBTV moved their main transmitter from Spencer Mountain to Bob Friday Road in Dallas in the early 1980s.

[pmurphy29]

According to the SouthernMedia's news music site, two other stations had the theme as well ... KXAS in Dallas/Ft. Worth and WTVN (now WSYX) in Columbus, Ohio

[pmurphy29]

According to SouthernMedia's News Music site ... two other stations used the theme: KXAS in Dallas/Ft. Worth and WTVN (now WSYX) in Columbus, Ohio.

[cag1970]

Great information! All these years, I thought that was unique to WBTV. Thanks, nagaflas!