Interactive Twitter-Based Murals in the U.S. Promote Canada

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.

The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.

The Canadian Tourism Commission can be found on the following social channels:
Facebook - http://www.facebook.com/ExploreCanada
Twitter - http://www.twitter.com/ExploreCanada

Want to plan your trip to Canada? Visit http://uscw.canada.travel/

• Category

  Travel & Events

[canadiantourism]

@DudifyMe Hi DudifyMe, the song is called How Much Fun Can an Android Have. It is licensed through The Diner, and is available on their library.

[Lewis Parker]

I've been to the states a few times, I can't wait till I experience Canada!

[rino19ny]

awesome! how are this made?

[tourismtim]

Great job Canadian Tourism! A great model in "outside the box" tourism marketing. Interactivity, Social Proof and making your marketing an event - all tied together.

I love the tourism industry and Canada as a destination - ROCKS!

[morbidcherry]

I was having trouble finding this Diner library.. could you possibly direct me?

[Юрій Остап'юк]

Оригінально :))

[MattWeitzman]

this is an absolutely phenomenal social media marketing campaign.

[DudifyMe]

song?

[Holly Letson]

That looks like fun. :)

[Sir Swandad]

Love it!