Dale Chumbley video which was part of the JMP206 session at Lotusphere 2011 given by Bruce Elgort and Chris Martin.
How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero
Let's face it -- social networking and social software is everywhere, and the term "social" could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.
Dale,
I totally agree we need to support our community businesses and I thank you for sharing your knowledge...co-branding is good way to let others know what goed on in a community.
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