Carrots and Sticks: Unlocking the power of incentives

Economist and lawyer Professor Ian Ayres reveals how best to use incentives to help people and organisations meet their personal and professional goals.

Category:

Nonprofits & Activism

Tags:

• rsa
• the rsa
• ian ayres
• incentive
• motivation
• stick
• carrot
• goals
• behavioural economics
• stick.com

[elchafa]

Sorry but I have a comment unrelated to the talk: The blue screen at the begining is too blue, not very comfortable to watch, even though it's just for a few secs.

[theRSAorg]

@elchafa Thanks for the feedback - we're currently looking to replace it. Totally understand the aversion to electric blue... :)

[Phazon77]

What is the name of his Book?

[theRSAorg]

@Phazon77 It's called - 'Carrots and Sticks: Unlock the Power of Incentives to Get Things Done' (2010)

[bluefootedpig]

I really like the new format of cuts, very nice!

[theRSAorg]

@bluefootedpig Thanks so much for the great feedback

[felpaluche]

RSA is a fighting force. The videos are amazing.

[proTanagonist]

@theRSAorg i take pride in recognizing and identifying a lot of the material used in these RSA videos. feels great when i keep up and my friends scratch their head.

[pjamesbda]

@nachoijp - glad to help. Drop a note, or better yet a link. Rogue Chickens UNITE!!

[nachoijp]

@pjamesbda you just gave me the idea I was needing to complete a presentation... THANK YOU! XD

[kjelle90]

Incentives are personal. They're not common for all people on this planet. Yeah sure you need money to survive. But let me ask you this. Why do you think Albert Einstein and Nikola Tesla did whatever they did? Why do you think Neil deGrasse Tyson is working with Astronomy? Why do you think Peter Forsberg played hockey? All the people got different incentives and you don't really need a carrot and a stick to get things done. There's no common incentive. Check out one of my playlist for more info.

[pjamesbda]

Something very disconcerting in having the fundementals of human behavior reduced to how chickens behave. Yet, if you can get around that, and realize that managment in business actually do believe that none of the chickens (humans) wll ever realize their predictable behavior results more and more osedious methods of control. They are quite shocked, and call the chicken "stupid" when instead of performing as train, it says "Fuck You".

[bluefootedpig]

@theRSAorg It just seems to run so much cleaning, helping to remove those long pauses and really get down to the core of the information. With the long format, I tend to drive off during the silence and miss what the next person is saying. Keep up the good work and any animations are always greatly appreciated!

[elchafa]

@theRSAorg :) Yeah sure, that blue penetrates my mind and makes me have bad thoughts lol

[Tengu49]

5 People got the stick...LOL!

[CasperBHansen]

Just let people get the education they want and let them educate themselves when they want (education today is more like slavery and forced learning, which isn't effective AT ALL), and lastly let them work with what they want. Now you have eliminated the need to incentivise their performance as they'll work with a natural interest in the subject.