Fast New Product Development by Coca Cola

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Uploaded by on Sep 24, 2009

www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. I asked Coca Cola's European marketing Director, George Bradt, to explain how Coca Cola sometimes accelerate bringing a product to market despite the complexity and volume of work required. Fruitopia was brought to market in less than 3 months © PR Smith 1994 from the Marketing CDs series.

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