Uploaded by GPITRAL3 on Aug 12, 2011
"Mama" is a song by British pop group Spice Girls. It was written by the Spice Girls, Matt Rowe and Richard Stannard, and produced by Rowe and Stannard for the group's debut album Spice, released in November 1996. "Mama" is a pop ballad, that features instrumentation from keyboards, a rhythm guitar, a cello, and a violin, and its lyrics deals with the difficulties in the relationships between mothers and teenagers that appears during the adolescence.
The song and its double A-side, "Who Do You Think You Are", became the official single of the 1997 Comic Relief. Its Big TV! directed music video, featured the group singing to an audience of children and their own mothers. Despite receiving mixed reviews from music critics, "Mama" was commercially successful. Released as the album's fourth single in March 1997, it became their fourth consecutive number-one single in the United Kingdom, which made the Spice Girls the first act in UK chart history to have its first four singles reach number one. It was certified platinum by the British Phonographic Industry (BPI). The single performed well internationally, reaching the top ten in many European countries and New Zealand, and the top fifteen in Australia. The music video for "Mama" was directed in February 1997 by Big TV!, and filmed in a studio in Ealing, London.[7] It features the group singing to an audience of children and their own mothers. The video alternated between this scenes and shoots of actors playing young versions of the Spice Girls doing various things all together, such as playing and practicing singing and dancing, though none of the group's members grew up together.[27] It also shows each mother of the girls holding a picture of their daughter.
About the shoot, Victoria Beckham commented: "It took such a long time to film the 'Mama' video, but it was nice that our mums were there and could see what we're doing. It's good, because they were actually knackered at the end of the day and I said to my mum: 'Ha! Now you know how I feel every day!" [7] Geri Halliwell commented: "I found it a bit bizarre bringing my mum to work with me on the 'Mama' video. You know: 'This is what I do—come and do it, too.' If you worked in Sainsbury's, you wouldn't get your mum to sit with you on the till". "Mama" received mixed reviews from music critics. The Daily Mirror criticized the song saying "Yuk! We don't want our Spice Girls sweet, ta very much. They should concentrate on the raunch and let Daniel O'Donnell take care of the mums."[8] Dev Sherlock of Yahoo! Music Radio called it a "glossy ballad that would do Mariah Carey proud".[9] Edna Gundersen of the USA Today said that their album Spice "is assembly-line dance-pop", adding that "only the funky 'Say You'll Be There' and touchingly cornball 'Mama' hint at depth".[10]
In a review of their album Spice, Ken Tucker from Entertainment Weekly called it "a fearlessly corny ballad", and added that it "will likely keep them from being one-hit wonders in America".[11] Melissa Ruggieri of the Richmond Times-Dispatch said that in the song, the girls "are sunny vocalists who harmonize with perfumey sweetness when called upon".[12] Daniel Incognito of Sputnikmusic said that in "Mama" the group "sing with heartfelt emotion", and added that "their somewhat amateurish singing is brought up and pushed along by the production crew, harmonising nicely into a stirring pop hook".
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Artist: Spice Girls
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61 videos

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In this performance they was the real spiceGirls. Passion, happiness, talent. All in one!
JNadire 3 weeks ago
cool!!!
invoicewithlove 4 months ago