Sun Ich: Purely Fruit

This project was my first venture into the world of slow motion demo shots, and a pretty successful one, if I may judge it myself. It's been shot over the course of 24hrs on Phantom HD and edited in my standard After Effects environment.

I am particularly happy with this commercial, since I had full creative control over all of its aspects. From concept and creative direction through directing the shoot, to post, vfx and music -- I was able to execute the project precisely as I imagined it. In fact the final result is nearly 100% identical to the first storyboard-based animatic, originally pitched to the client.

Credits:
Executive Producer: Elif Neylan Levent
Directed, Edited & VFX by: Quba Michalski
Director of Photography: Nick Sawyer
SFX Supervisor: Kaan Hanoglu
Music by: Omer Ahunbay / Jingle House
Creative Director: Quba Michalski
Agency: Bed and Breakfast
Client: Haribo
Production House: Telesine

View the original post at QubaHQ:
http://qubahq.com/​2011/​05/​sun-ich-purely-fruit/

Category:

Film & Animation

Tags:

• Sun
• Ich
• ad
• advertisement
• tvc
• commercial
• live
• action
• slow
• motion
• Phantom
• After
• Effects

[xpez]

I thought this was damn good 3d...with the creative compositing

[q3c]

@xpez Live, mate, all live :) Well, except for the boxes :)

[QuantumVisuals]

Amazing! You deserve so many more subs:)

[q3c]

@QuantumVisuals I think low subs may be due to the fact I don't maintain my YouTube channel too carefully. I always focus on QubaHQ.com first and then my Vimeo channel.

Thanks though :)

[mjt57]

Looks cool. How did you get the shot of the slices of orange in the air?

[q3c]

@mjt57 We shot slices falling vertically down with the camera tilted by 90 degrees. I then keyed them out of the background and added a warp distortion to have them fly in an arch instead of straight line. After that I composited them behind another shot of slices rolling in the water and added some fake out of focus to unify it properly.

Main trick was in setting up the lights properly so that they matched between two shots - but that's mainly thanks to the DoP and his gaffer.

[QuantumVisuals]

@q3c Fair enough:) But again amazing work, keep it up!

[rocksta101]

Great job! I can only hope to create such awesomeness...one day.