MX 2011 | Kaaren Hanson

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Uploaded by on Mar 30, 2011

Intuit's Reinvention from the Inside

Several years ago, Intuit realized that it had strayed from its roots and was no longer creating the most intuitive experiences on the market. With a culture that highly regards the customer, Intuit was ripe to integrate Design Thinking. Learn how Kaaren Hanson's team and key executives are making Design Thinking a core competence, driving customer and revenue wins, and helping to re-invent the company culture.

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Education

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