Stolen Girlfriends Club Spring 2011 'Untitled"

Stolen Girlfriends Club serve up a taste of their Spring 2011 collection to surprised morning shoppers at the New World Supermarket in Aucklands chic Freemans Bay parading a bevvy of models down aisles of groceries commandeered as temporary catwalk in this characteristically offbeat and unique presentation to an exclusive crowd of invited guests and media. 1AM gets the goods plus a word with SGC's Dan Gosling in the meat section.

Category:

Howto & Style

Tags:

• Stolen Girlfriends Club
• Spring 2011
• 1AM
• Marc Moore
• Dan Gosling
• Zara Mirkin
• fashion
• derya parlak
• models
• fashion show
• abbey lee kershaw

[1ammagazine]

sorry too many red bulls on an empty stomach, and i'd hardly call it a camera let alone 'skills', but ultimately captures a far better sense of the collection showing and feeling of 'being there' than could be achieved with stills photos - totally misses the whole point!

[thunderthings]

shitty camera skills. just take photos

[420jont]

some one should have put a banana skin on the ground so they fell over

[edineujunior]

From a marketing point of view I see this show as a great way to not only enhance the brand but also break down the concept that cat walk clothes are not for wearing in daily life. I can imagine how disruptive it was for the models to walk among people minding their own businesses and still for the media the record and shot the models at their best among those.