Interview with Emanuel Rosen at SES Toronto 2009

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Uploaded by on Jun 23, 2009

http://OneDegree.ca correspondents Bart Molenda and An Nguyen interviewed Emanuel Rosen, author of The Anatomy of Buzz at Search Engine Strategies Toronto. We discussed the creation of buzz and its usefulness for not only new products, but old products in new markets. We also touch on the importance of stimulating word of mouth, particularly with existing products, and how marketers should approach criticism from non-users.

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