"Here's how an understanding of the product lifecycle has helped my business" - Keela International is a technical outdoor clothing manufacturer based on the East Coast of Scotland that has been operating for over 30 years.
Here, Sales Director Samantha Fernando explains how an understanding of the product lifecycle has helped when developing new products.
View an accessible version of this video or read the transcript at http://www.businesslink.gov.uk/productlifecycle.
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