XpoTalk TV: Robin Klombers of InXpo - Virtual Events and Custom Publishing

InXpo Virtual Events Solutions: http://www.InXpo.com. InXpo Virtual Insights Blog: http://inxpo.wordpress.com. Adam Mankoff, co-founder of InXpo, chats with Robin Klombers, VP of Client Services at InXpo, who has over 18 years of experience in the media and publishing industry. Here is a summary of their conversation:

MORE PUBLISHER ACCOUNTABILITY
•Incremental revenue opportunities have disappeared over the year
•Growth of the Internet has increased need for immediate response and measurement of who is seeing sponsors advertisement
•Shift from physical event standpoint to have a level of accountability to drive audience the right audience from a publishers subscriber base to an exhibitor and help the exhibitor turn those leads into sales

DRIVING AUDIENCE TO VIRTUAL EVENTS - CUSTOM PUBLISHING AT ITS FINEST
•Publishers bring credibility of brand and content to make the virtual event successful
•Publishers can bring the audience to the virtual event
•Custom publishing at its finest to take a client seeking to reach a publishers subscriber base and marry the two together to get the word out on these advertisers and sponsors
•Within a virtual event, also can have accountability as all activity by the attendee is trackable including interactions with booth staff

EFFECTIVE WAY TO MEASURE ROI
•The level of reporting and detail enables sponsors to drill down who attended
•With a physical event, its difficult to determine who is interested in what product
•A virtual event enables you to have this level of tracking for sales follow up

Category:

Science & Technology

Tags:

• virtual event
• virtual trade show
• virtual tradeshow
• XpoTalk TV
• InXpo
• Robin Klombers
• Adam Mankoff
• publishing
• media company
• custom publishing
• exhibitor
• advertiser
• sponsor