TopRankMarketing.com CEO Lee Odden interviews social media expert, Jay Baer about his new book with co-author Amber Naslund, The Now Revolution.
They discuss the notion of companies "doing social" vs. "being social" as well as the change agent role social media consultants play in helping organizations.
Check out the Now Revolution book at: http://nowrevolutionbook.com/
Find more social media expert interviews at http://www.toprankblog.com
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