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Five Objectives In The Groundswell (Embracing)

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Uploaded on Apr 7, 2008

Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff highlights one of the five primary objectives companies successfully pursue in the Groundswell: Embracing. In this example, Salesforce.com established IdeaExchange to foster an innovation community among its customers. October 11, 2007 in Chicago.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.groundswell.forrester.com

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