Introducing CFP Board's Public Awareness Campaign 4/14/2011

Prior to the official launch of CFP Board's new Public Awareness Campaign, "Let's Make a Plan," CFP Board's leadership hosted a Webinar to provide CERTIFIED FINANCIAL PLANNER™ professionals with an advance look at the campaign. Charles A. Moran, CFP®, 2011 Chair of CFP Board's Board of Directors, Kevin R. Keller, CAE, CFP Board's CEO, and Tom Crowder, Managing Director of Marketing and Business Development, share an inside look at the Public Awareness Campaign, including: an overview of the research that led the campaign's development; the campaign's creative elements; an overview of the media scheduled for print, online and television advertisements; and the key metrics CFP Board will use to measure the campaign's impact.

Category:

Nonprofits & Activism

Tags:

• CFP Board Advertisement
• CFP Board Ad
• CFP Board TV Spot
• Certified Financial Planner Ad
• Public Awareness Campaign
• Let's Make a Plan
• Make a Plan
• Public
• Awareness
• Campaign
• Make
• Plan
• Letsmakeaplan.org
• Finances