Xerox CMO on Direct Marketing Customization and Communication

Learn more at http://www.xmpie.com
Chirsta Carone, Xerox CMO, discusses customized marketing and marketing communications. She stresses the importance of customizing aspects of marketing materials based on client data. Xerox has the capabilities to enable these types of marketing communications through XMPie software, Xerox enterprise marketing services, and Xerox print technology.

Category:

Science & Technology

Tags:

• xerox
• christa carone
• marketing customization
• marketing communications
• direct marketing
• client data
• xmpie
• enterprise marketing services
• personalized marketing
• print technology
• marketing software

[Razieluk]

I don't understand why more people haven't discovered these videos over the last year. Even for the owner of a small business, like me, there are some great tips within them.

[XeroxCorp]

@Razieluk That's kind of you. Although we're not able to post a URL here, go to the Xerox website (Xerox-dot-com), and type "small business" in the search, where you'll find a trove of tips and suggestions to help small businesses differentiate themselves.

[XeroxGlobal]

@Razieluk We will indeed, thanks again

[Razieluk]

@XeroxCorp Thanks for the response. Having a look at the tips now - some very useful ones. Although I'm based in England a lot of the tips should be just as relevant here. Have a look at our (significantly smaller) website (bananaoffice-dot-co-dot-uk)