If your company is going to grow, how much more can you depend on existing customers? How much from new customers? Maybe your existing customer base is shrinking. How many new customers do you have to bring in to continue upward growth? If youre introducing a new product, where do you want interest to come from? New customers? Small customers? Large? Foreign? Domestic? Some will say: Well, it doesnt matter. I just want any business. Thats great, but do you have an unlimited budget? Because thats what youll need to succeed. You need to determine these goals so you can spend wisely.
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