Tura the Dog » The most creative dog in the world
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Uploaded by leoburnettiberia on Mar 29, 2010
To get people talking about Leo Burnett Lisbon, we decided to put the spotlight on our dog, Tura.
So we promoted her to Creative Advisor. And Tura was included in the credits on all our work.
After she won several awards, we created a website to showcase her awarded work, a twitter account with her point of view, a linkedin account, tshirts and usb card with the agency credentials among other tools to generate content for our Business to Business campaign.
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