The Ultimate Formula to Improve Conversions

July 2011 - Content Marketing Webinar

It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.

Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)

Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day--on the web and for multiple channels.

In this webinar, you'll learn:

Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.

Category:

Education

Tags:

• conversion
• content
• usability
• motivation
• incentive
• friction
• anxiety

[stevo728822]

Give you 1 point for talking about trust, another point for referring to measuring results. So 2 out of 10. The rest is the usual yak..yak...yak...meaningless drivel. And by the way, Groupon's business is based upon cashflow not products.