Diesel: The Official Be Stupid Philosophy

Jeans brands love a manifesto. Diesel has a new one, which is a call to arms to, um... Be Stupid.

Summed up in the film above, the new manifesto basically sees 'stupid' pitted against 'smart', with smart in this context meaning stuffy, risk-averse, geeky, while 'stupid' means brave, daring, and creative. "To be stupid is to be brave, when you risk something, that's stupid," says the manifesto. "The stupid aren't afraid to fail. Why? Because they're stupid! We think that you are probably pretty stupid too."
The manifesto includes reference to Renzo Rosso, the founder of Diesel, who built his manufacturing empire by initially selling jeans that looked secondhand. "Renzo Rosso is stupid," says the Be Stupid manifesto. "Stupid is motoring around in your Ford transit and visiting shop owner after shop owner, trying to sell your brand new denim made to look worn. 'It's a sign of innovation. When you are already doing the things nobody even thinks about.' That's a very stupid quote, Mister Rosso. Respect."

Category:

Howto & Style

Tags:

• Diesel: Stupid ad
• Diesel: Stupid comercial

[TheAwesomeness107]

plz sub back!!!!

[firemage1986]

some choice quotes in there. stupid people have the best philosophies in life. this is what you'd get if they knew how to express them.

[Liv3L0v3Laugh]

@Gangreen167 It's by 'We Have Band' and it's called Honeytrap.

[Gangreen167]

what is the name of the song and artist?