In this lesson, you will learn:
* when to apply filters in Google Analytics
* how filters act on data
* how to create custom filters
* the differences between the different kinds of filters (i.e. exclude, include, etc)
* how to filter Google AdWords traffic
* how to use filters and profiles together to track certain kinds of traffic
* best practices for using filters
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.
Get the full, official course at:
http://bit.ly/conversionuniversity
Link to this comment:
All Comments (0)