Kathryn Greene - Involvement in Preventing Adolescent Risk-Taking: A Media literacy approach

Rutgers researchers are helping teenagers better understand how TV ads are used to sell beer and other alcoholic beverages, so the kids can create their own messages to counter underage drinking. Project leader Kathryn Greene, an associate professor of communication, says her team wants to test the idea that involving teens with creating messages to discourage drinking makes them less likely to engage in such risky behavior.

Category:

Education

Tags:

• teen
• drinking
• media
• literacy
• adolescent
• risk-taking
• communication
• Kathryn Greene