Dutch IKEA campaign by LEMZ.
Our brief?
Build a long-term platform to demonstrate that anyone can design their own kitchen and bedroom with IKEA.
Our solution?
We created an online IKEA catalogue made by IKEA customers themselves, providing a stage where they can show and share their own creations. Website visitors could sift through the entire collection, print, rate and share content or contact the owner to arrange a live viewing.
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