TEDxSoweto - Rita Doherty - Who Needs Men When You Have Facebook

Rita directs communication strategies for some of South Africa's favorite brands. As head of strategy at ad agency Draftfcb, Rita and her team tested what they felt were persistent stereotypes of township moms. Their study involved in-depth conversations with young women - all employed mothers, living in Soweto or Alexandria. While the findings both confirmed and destroyed several perceptions, the most surprising discoveries were those concerning women and digital social networking environments.

Category:

Science & Technology

Tags:

• TEDx
• TEDxSoweto
• Rita Doherty
• Social Media
• Facebook
• Technology
• Johannesburg
• South Africa
• Women
• Soweto
• Alexandra
• Advertising