Fuld War Game 2009: The Battle for Healthcare Information

Get the latest Flash player

FuldCompany
May 08, 2009

The Battle for Healthcare Information, held in New York City on April 3, 2009, is the fifth national war game championship organized and run by Fuld & Company, the global leader in competitive intelligence. In this public war game event, four top business schools predict the most prominent companies in the healthcare information technology and healthcare delivery industries will quickly move to create alliances and in certain cases merge with their rivals, to take advantage of the government push to adopt electronic medical records (EMRs).

Teams assumed the identity of four major healthcare icons simulating and stress testing their anticipated strategies to determine who will profit from the adoption of EMRs. The Obama administrations injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon. The teams included:

Columbia Business School Microsoft
MIT Sloan School of Management McKesson
Northwesterns Kellogg School of Management Kaiser Permanente
University of Pennsylvanias Wharton School of Business Allscripts

MITs team, simulating the McKesson strategies, won the war game competition based on four criteria: the teams strategic insight, accuracy in presenting McKessons strategy, creative ways it expressed McKessons culture and goals, and finally, its ability to project their strategic vision into the future. Last years war game on The Battle for the Wireless Internet, won by the Kellogg MBA team, successfully predicted a number of industry alliances.

For more information on this war game or about Fuld & Company, please visit www.fuld.com.

Category: News & Politics

Tags:

More From: FuldCompany

Play All Stop Autoplaying | Play Next

QuickList(0)

Clear | Save

1 ratings

1,983 views

Favorite

Playlists

Flag

Want to add to Favorites? Sign In or Sign Up now!

Want to add to Playlists? Sign In or Sign Up now!

Want to flag a video? Sign In or Sign Up now!

Statistics & Data

Video Responses (0)

This video has no Responses. Be the first to Post a Video Response.

Text Comments (0) Options

Showing 0 of 0 comments

View All 0 comments

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.

YouTube	Programs	Help	Policy	Discover
Contact Us	Advertising	Get Help	Privacy Policy	YouTube on Your Phone
YouTube Store	Developers	YouTube Handbook	Terms of Service	YouTube on Your Site
Press Room	Partnerships	Community Help Forums	Copyright Notices	YouTube on Your TV
Business Blog	Content Management	Safety Center	Community Guidelines	YouTube RSS Feeds
YouTube Blog		Creator's Corner		TestTube

Add YouTube to your Google homepage

Current Location: Worldwide Show locations