Cape Town - Momentum - SOUL

Momentum's current television commercial, created by Draftfcb Cape Town, has touched South Africa's soul and scored well above the sector norm for noting and liking. According to Millward Brown research, the spot -- called 'Soul Record' -- achieved an average prompted noting of 59 versus the norm of 26 among its key target market, those falling within the LSM 8 -10. Its verified noting within the same target group was 32, versus the norm of 13, and the ad achieved an average weighted liking score of 7.8 against the absolute liking norm of 6.9. Conceptualised by the agency's Creative Chairman Francois de Villiers, Liora Friedland and Annie Klintworth, and directed by Giant Films' Ian Gabriel, the ad simply and elegantly conveys passion and knowledge, the two key brand characteristics Draftfcb Cape Town has been briefed to link with Momentum.

Category:

Entertainment

Tags:

• advertising
• Draftfcb
• Momentum
• spot
• commercial
• Television Advertisement