Welch's is a ubiquitous icon brand in the USA (Think Ribena or Marmite) but has been pretty unloved in the UK. My Agency was appointed to relaunch it and to claim a distinctive position in a highly competitive category.This ad has helped Welch's become the number one juice for antioxidants, increasing sales by 44% and awareness of the brand by 246%.
love the lycra :)
robertparmar37 1 year ago