HBO -- BBDO New York

This campaign has been winning awards for Best Use of Outdoor as well as Best Integrated idea.
To support their positioning as the best TV channel for entertainment, HBO screened a 5-minute film on the side of a building in New York, revealing the stories that might be unfolding on the other side of the wall.
Viewers were sent to a website where they could follow each of the stories in more detail.
It took the act of watching to new levels.

Category:

Howto & Style

Tags:

• media
• entertainment
• engagement
• HBO
• the
• joined
• up
• company
• big
• won