Steve Miller Speaks - The End of the 8-Track

http://www.marketingstimuluspackage.com. Steve Miller speaks about marketing. In this video, Steve talks about the end of the 8-track tape and what important business and marketing lesson we can all learn from it.

Category:

Education

Tags:

• marketing
• marketing strategy
• Steve Miller
• 8-track

[bulchit48]

I thought the cassette came out first and was only used for dictation. I remember the 8 tracks being more popular before they came out with cassette decks w dolby NR.

[wildbilltexas]

The cassette pretty much died the same way the 8-track did. While technology improved it with high bias tape and noise reduction it died a fast death when CD-R's and Mp3's came along.

[Garr1984]

I had heard it was the other way around.... that when RCA was the only label putting out 8 Tracks (which is how I had heard it was there at first) they were very high quality, but then RCA decided to allow others to manufacture their own cartridges, and almost immediately the others started cutting corners and this is where many of the problems we associate with the 8 Track Format came into being.

[cecilteapot]

Thanks for this story. I love 8 tracks. I think the quality IS better.. only for the fact when I pull out an track tape today, it still sounds good. My old cassettes, they sound degraded. And these 8 tracks look like they were buried in a wet hole in the ground, and they still play great. Because you can change your tracks, i like a strange amalgamation of CD and Cassette. The way they are put together is genius.. Kudos to your father.. from someone who is good at many things people don't want

[Condorsat10]

Interesting...I remember that when 8 Tracks died...they died quick. One day they were all over the place and the next thing you know...they were gone. Never liked the cassette format. About 60% of every cassette I ever owned, no longer works. Amazing that many people never figure out that the customer dictates what you should sell...quality does not matter...Victrola vrs Edison Diamond Disc...IPOD vrs SACD... History repeats itself.

[chinasherry1961]

the 8 track ended when all my tapes either snapped or jammed and I threw them out the window of my car. Actually the cassette came out before the 8 track in the 60's but the problem was they only held 15 minutes of recording time. I still have them they wee made by Ampex but for speaking only not for music

[MrAccordionPimp]

@Mischi666 YOU SAID IT

[nothadnotbad]

I still believe the 8-track had the only sound quality that was equal to an album. Talk about a warm sound.

[Mischi666]

Great story, great business lesson. Another Point from the musicians perspective: the minute track selection was so easy with CDs, The Album slowly died. And with the aweful Sound of MP3 and the ignorance of most young music consumers, the Artist and the concept of his art died and just the song is left over. Musicians are no longer artists, they're just a part of the Media. This Sucks!