http://www.nickburcher.com, Nick Burcher writes about media and advertising - this clip is from DJuice, a mobile phone company, who ran an advertising campaign in Sweden to promote the flexibility / freedom of their mobile phone tariffs. They literally took a David Hasselhoff video and put subtitles over the top saying how great they were.
Simple, but very effective!
(This was originally publicly available as a download from the DJuice website and the public were encouraged to download and share)
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