Internet Marketing Consultant on CredibilityLIVE - Part 1

Paul Chaney: Listening is the New Marketing
Marketers are known for talking, not listening. In the era of the participatory web, listening is not an option; it is a mandate. Social media provides an unfiltered opportunity to learn at a grassroots level what people really think about your brand, products or services. Indeed, listening to the groundswell of consumer-generated content is the new marketing. It has even given birth to an new industry called Online Reputation Management (ORM).

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Education

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• Paul Chaney
• education
• reputation
• listening
• proactive
• monitoring
• online reputation
• Dun & Bradstreet Corp
• presentation
• Q&A