Why Social Media Matters - Vitrue a social media company

http://vitrue.com Social media and its impact for brands is discussed with Reggie Bradford, CEO of Vitrue. With fundamental consumer behavior changing as cited by Forrester and Nielsen, 8 out of 10 consumers look to peer or friend when making a purchasing decision. Social media empowers word of mouth to influence purchase decisions while traditional advertising falls short. Reggie notes brands need to give consumers a voice and an outlet for their advocacy to thrive in todays new world and calls on brands to Stop Advertising. Start Socializing.

Vitrue, Inc. delivers world-class advertising solutions for marketers to connect with consumers in social ways. Vitrue turns traditional advertising into direct, personal relationships by harnessing the authenticity, depth and viral nature of social media, which enables consumers to help build brands through their online actions. Through their industry expertise, technology platform and integrated marketing approach, Vitrue offers the most comprehensive social media marketing solutions built exclusively for Fortune 1000 brands and agencies including P&G, Unilever and Pepsi. Vitrue is based in New York City and Atlanta. For more company information, please visit http://vitrue.com.

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News & Politics

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