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Public Relations Specialist Use Social Media Marketing: Timmy's Tutor

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Uploaded by on Oct 1, 2011

Problem: Creative Tutors wanted to grow both on the franchise level and retail level, and increase awareness of its differentiating factors as well as its web-based Timmy's Tutor cartoon series. Find a one-stop shot marketing partner: Franchise public relations specialists, experts in garnering editorial coverage and video producers. Solution: Launch a PR campaign targeted to the Dallas-Fort Worth area as well as business media. Produce social media — a series of videos — for a social media marketing campaign. Results: Editorial coverage included WFAA-TV, The Dallas Business Journal, LoveToKnow.com, Frisco Style, Franchising World and more. The story in The Dallas Business Journal generated a lead from a Dallas-based school exploring a partnership. We shot, edited and produced a series of videos that are posted on social media sites.

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