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C* 2012: Increasing your Prospects - Cassandra in Online Advertising (Ed Capriolo, M6D)

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Published on Aug 20, 2012

Session: Increasing Your Prospects: Cassandra in Online Advertising
Speaker: Ed Capriolo (M6D)
Description: This presentation explores how M6D (Media6Degrees) leverages it's capabilities by:
- using Cassandra with stream processing as an alternative to batch based ETL processes
- leveraging the ColumnFamily data model to support both static data with fixed column names as well as dynamic data where columns where entries are optionally tagged with columns
- utilizing Cassandra's built in validators to verify data on insert and type system to store data and access data efficiently
- optimize with build in compression to drastically reduce disk usage space while increasing performance
- benefiting from Cassandra's consistency and fault tolerance which ease administrative burden

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