On the social Web, there's the message companies deliver about their products and solutions, and there's the message that customers, prospects, and competitors convey. Do you know how you're perceived in the market? What strategies can you employ to rally your online communities, Twitter followers, and Facebook fans around specific messages and events? Join Adam Keats from WeberShandwick and Maura Ginty from Autodesk in this session to hear how industry-leading B2B and B2C organizations track their brands, tune their campaigns, and maximize their social media reach.
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