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The Late Show ITV Franchise guess

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Uploaded by on Feb 9, 2009

On the night before the ITV franchises were announced in 1991, media journalist Ray Snoddy took a guess at which companies would be successful.

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  • 'The biggest losers of all will be the viewers'...the most accurate prediction of all in this piece!

  • AH so disney had a hand in sunrise, that explains Diggit...

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All Comments (11)

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  • The guesses were good in the end. 

  • The only really incorrect prediction here was TSW pulling through. Still, his conclusion that the viewers would be the real losers was absolutely spot on.

  • It's also infuriating ironic that the "Overbid" limit that was placed on TVS' and TSW's bids and had forced them off the air at the end of 1992, could have easily allowed TV-am to automatically win if it had been enforced onto the Breakfast Television franchise, but of course as it was a national franchise, it was too lucrative for such a sanction.

  • I am almost certain that had Thames had bid the same as its rival CPV-TV (£45m - considering that CPV they failed the qualty test), TVS and TV-am had bid the same as Yorkshire (£37m) and TSW had bid the same as LWT (£8m?), they probably would all had kept their franchises.

  • You're damn straight, TVMocksTim - I loved TSW and I still look back to those days with very fond memories. Thames and TVS should never have gone either. Damn the 1991 franchise auction, damn it to high hell!!!

  • TSW should never of been taken off air, TSW was popular with everyone its was bold and served its region well, we are a small region and we dont all like a london styled based station, TSW stood up for its self and made it feel like u were part of the ITV family, since Westcountry took over they have movd away from that family feel, and now ITV means nothing but complete and utter trash and wasting money on rubbish trying to be popular but has failed

  • In the case of TSW, it wasn't the bid that was too high, it was the franchise that was too small!

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